"Aim at heaven and you will get earth thrown in. Aim at earth and you get neither."
- C. S. Lewis
"If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken, and the sense of anarchy will spread from the building to the street on which it faces, sending a signal that anything goes."
- Malcolm Gladwell